Michiel Berssenbrugge is managing partner of Reputation and beyond. Michiel develops and implements innovative communication strategies & programs for companies and executives. He has been chair in complex crisis situations with international impact, created the award-winning Heineken Experience in Amsterdam. Michiel also has initiated and supervised international research and co-creation programs with young adults, living in the most popular cities of the world.
Reputation and beyond has a distinctive philosophy how to build and protect corporate reputations by creating memories for the future. Memories strongly influence the process of making choices and decisions. The societies we live in today have a rather mosaic structure - people are connected in an unprecedented way and diversity is one of the key elements. In this mosaic societies a new phenomenon is emerging: Networked economies. Together with clients Michiel has engaged in journeys exploring new ways to bring clients to a new level of responsiveness and being connected in terms of reputation and relationships, risks and rewards.
This way of thinking and approach is reflected in the name under which Michiel operate: Reputation and beyond.
Michiel has been Director, Corporate Communication Heineken International; Director Corporate Practice for the worldwide operating PR Agency Burson-Marsteller; Company Secretary Levob Bank and Insurances; Senior Economic Correspondent for Dutch Television News.

Hilversum:
Reputation and beyond
www.reputationandbeyond.com
Email: Michiel Berssenbrugge - info@reputationandbeyond.com