Ted de Wit, managing partner of Reputation and beyond, helps clients developing and executing (re)positioning, profiling and identity programs. He supports clients through crisis situations protecting reputation. Also, Ted coaches executives and managers who understand the importance of balancing interests of different stakeholders and the need to gain understanding, respect and trust. This also includes the balance between their private and business lives.

Ted de Wit and his business partner Michiel Berssenbrugge share a distinctive philosophy how to build and protect corporate reputations – their story is to create memories for the future. Memories strongly influence the process of making choices and decisions. Cultures have taken on a new life and fresh meaning. In these mosaic societies a new phenomenon is emerging: networked economies. Together with clients, Michiel and Ted explore new ways to bring clients to a new level of responsiveness and connectivity in terms of reputation and relationships, risks and rewards.
This way of thinking and approach is reflected in the name under which they operate: Reputation and beyond.

Prior to establishing Reputation and beyond Ted de Wit was Market Leader and Chairman of global PR/PA agency Burson-Marsteller in the Netherlands; Director Corporate Communication Management Department of the Dutch largest bank ABN AMRO at Amsterdam; PR manager at one of Europe’s largest cooperative dairy companies, international operating Friesland Foods; Director PR and Promotions at the Dutch Credit Insurance Company NCM Amsterdam.

Hilversum:
Reputation and beyond
www.reputationandbeyond.com
Email: Ted de Wit - ted@reputationandbeyond.com